Top print and marketing products to boost your business
A guide to
choosing the best print and marketing solutions for your business
Starting
a new business means having to deal with the competition immediately and stand
out against more established brands.
When you create a new brand or, if your brand is already
established, you intend to relaunch your business, it’s essential to invest in
marketing and communications activities to make yourself known, educating your
target consumers and strengthening knowledge of the brand within your sector.
Despite the proliferation of digital channels, printed
collateral is still a very effective way to create an identity from scratch. It
is also great for established companies looking to tap into existing customer
loyalty and reach out to new audiences.
In both cases, however, it can be a challenge to identify the
right tools to engage your audiences and ensure the best possible return on
investment. Our quick-reference guide is designed to help.
First get your brand right
The marketing materials you choose to promote your company will
depend on several factors – chief among these are your business type, target
customers and your mission and objectives. Branding activity is obviously not
limited to creating a logo: the visual elements include colours, typeface and
layouts that must consistently represent the company’s philosophy and values
and create an emotional connection with your audiences.
Updating your graphic design is a great way to evolve your brand
image and help distinguish it from your competition. You could start with a
branding (or rebranding) exercise that establishes your strengths and key
characteristics; the colours and imagery that best reflect your company and
your products or services; your values and your customer promise. It’s also
worth looking at competitors’ branding, as well as considering the attributes
of any companies you admire – they don’t have to be in your chosen sector – and
why you think their visual representation is successful. Is there anything
you’d want to emulate?
5 top print choices for
promoting your brand
Consider any
or all of these top five print choices to promote your brand:
Business cards. Business
cards are one of the most useful ways to promote your company. Make sure you
always have them to hand for meetings and events and choose a design or format
that stands out. Extend your corporate image across your letterheads,
envelopes, handouts and into the digital space – on your website, blog, social
media channels and online directory listings.
Labels and stickers. These
are a quick and easy way to ensure your brand is advertised at networking
events, exhibitions and trade fairs. Make sure your mail and parcels carry your
branding too.
Brochures
and flyers. The perfect way to engage customers and prospects, brochures and
flyers are the ‘leave-behind’ of choice at customer meetings, exhibitions and
trade fairs. Extend your brand touchpoints with flags, roller-banners, A-boards
and exhibition stands to help promote the company image at every event.
Boxes
and packaging. If you’re sending products to customers or stores, make sure
your boxes, tape and other packaging materials are beautifully branded.
Decals
and corporate branding. Brand your company cars, vans, and lorries with high-quality
adhesive decals. This can be extended to shop windows and is particularly
effective for highlighting seasonal and other promotions.
These are
just some ideas for reaching new and existing customers and optimising your
marketing campaigns. MBE centres can help you design or evolve your brand and
then display it on a wide range of materials to expand your reach and amplify
your impact, across both digital and offline channels.
Contact us for
the best solutions to promote your business.
